Product strategy & market research

Build the right thing.

Most products don't fail in the build. They fail in the choice of what to build. We read the market, put the numbers on the table and turn them into a roadmap your team can defend, so every sprint bets on evidence.

Get a fixed quote in 48h See the two ways in
Strategy file
Market + roadmap · week 2
Market mapped
Competitors, pricing, demand
day 10
Priorities scored
Scored on criteria
wk 2
Roadmap delivered
With the metrics that prove it
100%
With numbers attached
21 languages, EU markets
Two ways in

Know the market. Then plan the product.

Some teams need the outside view first: who's out there, what they charge, where the gap is. Others have the market and need to decide what to build. Start where it hurts; they feed each other.

Know the marketFixed price

See the market before you bet on it.

fixed price · the whole market on one page

For launches, new markets and new segments. We put the competitive landscape on one page: who sells what, at what price, with what promise, and where the gap is that you can own.

  • Competitor teardown: what they sell, charge and promise
  • The pricing landscape, and where you fit without guessing
  • Demand read from real signals
  • Across European markets, in 21 languages
Map my market
Plan the product

A roadmap your team can defend.

fixed quote in 48h · roadmap in 2–3 weeks

For founders before the build and product teams stuck in opinions. We turn the feature noise into scored priorities, an MVP scope that cuts to what sells, and metrics agreed before anything gets built.

  • The feature list turned into priorities scored on criteria
  • An MVP scope that cuts to what actually sells
  • Metrics agreed upfront, so you know if it worked
  • One file with the market and the plan, investor-ready
Shape the roadmap
Sound familiar?

The two sentences we hear most.

The feature graveyard

"We keep shipping. Nothing moves."

The roadmap gets decided by the loudest voice in the room. Features go out, usage stays flat, and nobody can say why this was built before that.

Months of building nobody asked for
The blind launch

"We set our prices by copying the leader."

Entering a market on gut feeling: competitors half-known, prices set from fear, positioning borrowed from whoever ranks first. The margin you give away on day one never comes back.

Margin given away on day one
How we work

Decisions in days.

The output is a file your team acts on, and a way of deciding you keep after we're gone.

01

Brief

A 30-minute call on the bet you're about to make. Fixed quote in 48 hours, NDA first if you want it.

02

Research sprint

Market, competitors, pricing and demand signals, read across languages and markets, in days.

03

Strategy session

Findings become choices. We sit down together and decide what matters, with the numbers on the table.

04

Roadmap & metrics

Scored priorities, an MVP scope and the metrics to watch. Yours, usable with any team, including ours.

48h
To a fixed quote
1
Page: the whole market, mapped
21
Languages, across EU markets
100%
Yours: data, file, framework
FAQ

Asked before every engagement.

How much does it cost?
Depends on how many markets and how deep, so we scope it on a free call and you get a fixed number in 48 hours. It's priced like a decision tool, a fraction of the build or the launch it protects.
We already know our market.
You have the inside view; we bring the outside one, with numbers: what competitors promise, what customers actually pay, where the gap is. If the research confirms what you believed, you've bought certainty cheaply. It usually surprises somewhere.
What do we get, concretely?
One file: the competitor teardown with prices and promises, the demand read, a recommended positioning, and if you take the strategy lane, a roadmap with scored priorities, an MVP scope and the metrics to watch. Plain language, decision-ready.
How is this different from a consultancy study?
Days instead of months, decisions instead of decks, and operators instead of analysts. We've launched and run our own products and stores across Europe, so the file ends where our experience starts: what we would do, stated plainly.
Can you research markets outside Romania?
Yes, that's the point of the 21 languages. We read competitors, marketplaces and customer conversations across European markets in their own language, without you paying a local agency in each country.
Will you tell us if the idea doesn't hold?
Yes, in writing, with what we saw and why. Finding that out before the build is the cheapest version of that news. The decision stays yours; the evidence comes with it either way.
Isn't a market analysis included in your websites?
A short one is: presentation sites ship with a brief market and competitor read. This page is the full version, for decisions that carry real budgets. If you need both, we scope them together. See web development.
What happens after the roadmap?
If the plan has a risky assumption, we test it with a proof of concept. If it's ready to build, the same team does web development and design. Or you take the file to any team you like; it's written to survive the handover.
Next step

Tell us the bet you're about to make.

One call is enough to scope the research and the plan. Fixed quote in 48 hours, and the file is yours whichever way the market answers.

Scope it with us See POC development

Fixed price Findings in days Yours whichever way it goes