Brand identity

Look like the obvious choice.

Logo, colors, type and tone that make your company look as serious as it is. Delivered in weeks as a kit your whole team can use without a designer, and yours from day one.

Get a fixed quote in 48h See the two ways in
Brand status
Identity build · week 2
Directions explored
Three routes, one winner
3
Identity system
Logo, color, type, tone
wk 2
Brand kit delivered
Guidelines your team can use
100%
Yours from day one
Same team builds the site
Two ways in

Starting fresh, or fixing drift?

Some companies need a brand for day one. Others have one that stopped matching who they are. Tell us where you stand and we'll be honest about how much you actually need.

Start it rightFixed price

A brand before the first pitch.

fixed quote in 48h · identity in 2–3 weeks

For new companies and new products. You get a complete identity, not just a logo: something that looks serious to investors and first clients, applied to the materials you actually use.

  • Three distinct directions to choose from
  • A full system: logo, colors, type and tone of voice
  • A brand kit with templates your team uses without a designer
  • Every file, font and right on your name from day one
Start your brand
Refresh without the risk

Rebrand without losing your customers.

fixed quote in 48h · staged rollout

For brands that drifted or aged. We find what your customers actually recognize and keep it, then rebuild everything around it, tested on real customers before anything goes public.

  • An audit of what customers recognize today, so we keep it
  • Evolution your customers still recognize
  • Tested with real customers before launch
  • A rollout plan: what changes now, what changes at reprint
Scope the rebrand
Sound familiar?

The two sentences we hear most.

The DIY brand

"We look cheaper than we are."

The logo was made in an afternoon years ago, and it did its job. But now premium prices sit next to visuals that whisper small, and every negotiation starts on the back foot.

Price pressure in every deal
The drifted brand

"Every department uses a different font."

Fonts picked at random, colors nobody wrote down, an old logo version still floating around. Proposals look like they come from different companies, and customers notice before you do.

Trust lost at first contact
How we work

You choose from three. We build the winner.

No agency theater and no month of workshops. A short brief, real directions to react to, and a kit you can use the day it lands.

01

Brief & audit

A 30-minute call about who you sell to and how you win. For rebrands, we find what customers recognize today. Fixed quote in 48 hours.

02

Three directions

Three distinct routes for your brand, shown on your real materials. You pick one.

03

Identity system

Logo, colors, type and tone built out from the winning direction, refined with your feedback.

04

Kit & rollout

Guidelines, files and templates your team can use without a designer, plus a transition plan for what you already have.

48h
To a fixed quote
2–3wk
Brief to full identity
3
Directions to choose from
100%
Yours: files, fonts, rights
FAQ

What people ask before starting.

How much does a brand identity cost?
It depends on how much you need, so we don't guess. A free call plus a look at your current materials gets you a fixed number in 48 hours, and it doesn't change after we start. If you only need part of the work, we'll say so.
We only need a logo. Can you do just that?
If that's truly all you need, yes, and we'll tell you honestly. But most logo problems are really consistency problems: the fix is a small system of colors, type and rules that makes every material look like the same company.
Will our customers still recognize us?
That's the first thing we protect. The audit finds what people actually recognize, a shape, a color, a name, and the new identity is built around it. Before anything goes public we test it on real customers, and the rollout is staged so nothing breaks overnight.
What happens to our existing materials?
You get a transition plan with the kit: what switches immediately, what changes at the next reprint, and what can stay. Nobody throws away a warehouse of packaging on day one.
What if we don't like any of the directions?
You see three genuinely different routes at the first round, applied to your real materials. You pick the strongest and we refine it with your feedback. You're never stuck with a single take-it-or-leave-it proposal.
Isn't branding included in your websites?
The basics are: presentation sites include colors, type and tone. A full identity, with a logo system, guidelines and tone of voice, is its own build. If you need both, we scope them together and the site launches already wearing the new brand. See web development.
Who owns the files and the rights?
You do, from day one: source files, fonts, exports and full rights. If we ever stop working together, your next designer picks up a complete kit and continues without missing a step.
Can our team keep it consistent without a designer?
That's what the kit is for: simple rules, ready-made templates and examples of right and wrong. If your team can fill in a document, they can stay on brand.
Next step

Show us how you look today.

One call and an honest read: what to keep, what to fix, what it costs. You get a fixed number in 48 hours, and it stays yours even if you stop there.

Get the fixed quote See web development

Fixed price Three directions Yours from day one